Why December is a good month to start marketing your home

Why December is a good month to start marketing your home

When it comes to selling your home or placing it on to the market, spring is the traditionally busy time of year in the United Kingdom. It is fair to say that times have changed though and it can be argued that the property market is a year-round entity these days. There are a number of reasons for this change but the high level of demand and the emergence of online property portals are two very big factors.

People can view homes from the comfort of their own home, on the commute or in their workplace and this makes it so much more convenient for buyers to begin the search process. This has helped to transform the market into one that is vibrant all year round as opposed to one which had notable peaks and troughs. There are some very strong reasons why December is a good month to start marketing your home.

Capitalise on The Boxing Day Bounce

You may think that all people want to do in the days between Christmas and New Year is relax and unwind but it seems that this is a highly productive time for property buyers. This can be seen with the impressive figures recorded by some online property portals.

On Christmas Day 2015, Rightmove welcomed one million people to their site and even more people visited the site on Boxing Day. By the time of the first full day of work of 2016, three million people were on the site looking for a new property to ensure the New Year gets off to a flying start.

This trend has continued since then and should provide you with all the confidence you need in determining if there will be an interest in your home during December.

Some property owners won’t want to sell in winter

The fact that there is a high volume of interested buyers looking for property in December should be enough of a reason to market your property, but there are other factors too. You will definitely find that some buyers are not interested in having their home on the market in December as they are busy with other matters.

For some people, the festive period is a busy time for work, they may be travelling to see friends and loved ones or they may just want a quiet time at home. These are all reasons which may see someone decide against placing their home on the market, and this is good news for you.

It’s already been shown that there is a strong level of interest from buyers at this time of year but when you have the added feature of fewer homes on the market, you are in a perfect position. When there is less competition, there is a much greater chance that your property will be seen by the people you want it to be seen by.

Savvy buyers are looking to view homes in winter

If your home is in great condition, it makes sense to promote it during winter. In summer, most homes look and feel great but this is far from the full story about how a house deals with a drop in temperature, incessant rain and high winds. Savvy buyers are keen to see and feel how a home is in winter and if it is in good condition, they will have a higher level of confidence in the property.

With this in mind, if you believe that your home is in a robust and reliable condition, make sure it is on the market in December and see keen buyers take a genuine interest.

Every homeowner has to make their own decision on whether they should place their property on the market in December. It isn’t for everyone but if you are keen to sell your home in the early part of the New Year, being prepared in advance makes sense. If you are looking to improve your chances of a sale, get in touch with Complete Estate Agents and we will give you the assistance you require.